Frugal and Focused Tweeting for Retailers by Carolyn Howard-Johnson

While this small book talks about Tweeting for retails, by anyone wanting to learn more about Twitter can use the tools that are available to make Twitter work better for your specific needs, not just retailers.

Frugal and Focused Tweeting for Retailers is more than just about Twitter, it is about an approach to social media that businesses, entrepreneurs, or anyone interested in Internet marketing should read. Whether you are new or experienced in social media, there are still things to learn about Twitter found in Frugal and Focused Tweeting for Retailers.

Retailers can learn new ways of promotion for their shops in Frugal and Focused Tweeting for Retailers. A retailer can have their employees use twitter for branding the business, and so can entrepreneurs with some simple techniques found in this book. I know I have, and I plan to implement some of them as time allows.
The one thing not mentioned in this book is that if you are not careful, Twitter can become addictive to the point of becoming a detriment to your day. For retailers and entrepreneurs it can be a way to remain in contact with your customers, and to let more people know about you and your business.

You must also be aware of Twitter etiquette; you do not want to seem spamy on social media, Frugal and Focused Tweeting for Retailers to the rescue. Before you get too involved in Twitter, reading this book will give you some understanding of Twitter etiquette, which can translate to other social media sites.
I found this book easy to read, small at 129 pages, but full of pertinent information for anyone wish to enhance their Twitter presence.
I give this book four stars.

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