Tuesday, November 22, 2011

Managing Content Marketing

The Real-World Guide for Creating Passionate Subscribers to Your Brand
By Robert Rose and Joe Pulizzi

Managing Content Marketing is the only book you need to learn about using “Content” to market your business and build brand awareness.

Managing Content Marketing also explains in easy to understand how to create a content strategy whether a large corporation or a sole proprietorship with examples, carts, and well-written language and resources for more information.

As a reviewer and sole proprietor of a business, this book is within easy reach as a reference about managing content. Anyone in business or working alone should read Managing Content Marketing and take it to heart when considering how to market businesses.

Managing Content Marketing speaks about quality content, not just content. In marketing “Content is King” has been pitched for years by marketers.

This is true, Robert Rose and Joe Pulizzi speak about writing your own content or in larger businesses having various sections having the employees writing content. People in customer service, marketing, sales, or departments in the business.

Managing Content Marketing says marketing in general is a long-term process. This is true, nothing happens in the short term. This doesn’t mean if you don’t see a marked upswing in a few days, or weeks that you give up. It takes time as explained in Managing Content Marketing.

Robert Rose and Joe Pulizzi cover when or if to seek help creating content frhttp://www.blogger.com/img/blank.gifom an outside consultant such as a free lance writer, or journalist.

Managing Content Marketing receives five out of five stars with a must read recommendation for businesses and anyone wishing to create a following for their own reason.

Only create quality content.

Robert Medak
Freelance Writer/Editor/Reviewer/Marketer
Robert J Medak Writing & More

Monday, November 21, 2011

Beverly Hills Diary: A Journey Though the Mind of A Boy

By A. D. Grill

Beverly Hills Diary is the story of a Jewish kid from Peru growing up on the wrong side of the tracks in Beverly Hills during the 1960s and ‘70s.

The main character’s name is Julian. Julian’s parents are holocaust survivors, his father is a doctor is South Central Los Angeles, and his mother works in Real Estate; rounding out the household is their Incan housekeeper, Aida.

Beverly Hills Diary, told in first person as though you are seeing the world of Julian through his eyes as he suffers mental and physical abuse, so much so that he runs away from home where he meets Rick while riding in a boxcar filled with avocados from Los Angeles to New York.

Julian doesn’t understand why he is removed from his school and sent to an Orthodox Jewish School. After spending time at the Orthodox Jewish School, Julian loses touch with his friends from elementary school.

Later, Julian’s parents remove him from Beverly Hills High School, and send him to a reform school on an island off the coast of Washington State. When he asks why, his parents tell him that the school kicked him out.

After a writing campaign to his immediate and extended family in letters, he receives a plane ticket to Boston in winter to live with his brother Mike, Mike is working on his doctor’s residency.

What does a California boy do in Boston in the winter while living with a much older brother who isn’t home every night.

When Julian calls home to find out if he can come home, his mother says no. Numerous thoughts run through Julian’s mind, but come back to the fact that he is unwanted in the house he grew up in, his mother is cold and condescending in her manner when they speak.

For a child in his teens and has been treated this way for years can have direhttp://www.blogger.com/img/blank.gif consequences to their psyche, Does it for Julian? You will have to read the book to find out.

Beverly Hills Diary receives four out of five stars with a recommended read.

Disclaimer: This reviewer is receiving compensation by a PR firm. This in no way alters an unbiased review of Beverly Hills Diary. All of my reviews are based on the quality of the content and not whether I receive any compensation.

Robert Medak
Freelance Writer/Editor/Reviewer
Robert J Medak Writing & More