Tuesday, November 22, 2011

Managing Content Marketing

The Real-World Guide for Creating Passionate Subscribers to Your Brand
By Robert Rose and Joe Pulizzi

Managing Content Marketing is the only book you need to learn about using “Content” to market your business and build brand awareness.

Managing Content Marketing also explains in easy to understand how to create a content strategy whether a large corporation or a sole proprietorship with examples, carts, and well-written language and resources for more information.

As a reviewer and sole proprietor of a business, this book is within easy reach as a reference about managing content. Anyone in business or working alone should read Managing Content Marketing and take it to heart when considering how to market businesses.

Managing Content Marketing speaks about quality content, not just content. In marketing “Content is King” has been pitched for years by marketers.

This is true, Robert Rose and Joe Pulizzi speak about writing your own content or in larger businesses having various sections having the employees writing content. People in customer service, marketing, sales, or departments in the business.

Managing Content Marketing says marketing in general is a long-term process. This is true, nothing happens in the short term. This doesn’t mean if you don’t see a marked upswing in a few days, or weeks that you give up. It takes time as explained in Managing Content Marketing.

Robert Rose and Joe Pulizzi cover when or if to seek help creating content frhttp://www.blogger.com/img/blank.gifom an outside consultant such as a free lance writer, or journalist.

Managing Content Marketing receives five out of five stars with a must read recommendation for businesses and anyone wishing to create a following for their own reason.

Only create quality content.

Robert Medak
Freelance Writer/Editor/Reviewer/Marketer
Robert J Medak Writing & More

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