Guerrilla Marketing Goes Green
By Jay Conrad Levinson and Shel Horowitz
“Guerrilla Marketing Goes Green” is not your average marketing book. When reading “Guerrilla Marketing Goes Green” you will find stressed are ethical behavior, and reducing your businesses carbon footprint. This is actual steps your business is taking; not just saying your business is green to jump on the environmental bandwagon. This is where the ethical part comes in, ethical in dealing with your customers; also with your marketing materials if you state you rare green or whatever you are touting. You must walk the walk.
“Guerrilla Marketing Goes Green” is also about marketing emphasizing ethical, frugal, and effective methods. There is also a resource section, which lists URLs for even more resources.
This reviewer enjoyed reading a section titled “A Social Movement Around Business Ethics” which contains a “Business Ethics Pledge” and an URL to the Web page to sign the pledge. This reviewer as a businessperson signed it and plans on living by it, and hopes that every business would be willing to do the same. Living ethically is good for personal peace.
“Guerrilla Marketing Goes Green” also addresses subjects like social media, traditional media, turning customers, suppliers, and even competitors into an unofficial sales force, how to have acquaintances become joint-venture partners, and more.
“Guerrilla Marketing Goes Green” is a book that needs to be handy for referencing as you work on your marketing plan and marketing materials. It will be a reference manual for this reviewer within arm’s reach.
If you choose one marketing book to aid in marketing your business or product, “Guerrilla Marketing Goes Green” needs to be the book. You will not be disappointed, and will learn a good deal about ethical, frugal marketing.
This reviewer awards a five star rating to “Guerrilla Marketing Goes Green.”
This reviewer received a complimentary copy of, “Guerrilla Marketing Goes Green” from Wiley upon request. There was no remuneration, and the review is this reviewer’s honest opinion of “Guerrilla Marketing Goes Green.” No reviews are ever biased. Federal Trade Commission 16 CFR Part 255
Tuesday, February 23, 2010
Monday, February 1, 2010
Stir, Laugh, Repeat: Finding Joy While Playing in the Kitchen
By Martha A. Cheves
This is not your ordinary cookbook. This cookbook, written for those that are not familiar with working in a kitchen; or did not have the luxury of being in the kitchen with their mother; grandmother, or even their father and learned the joy of cooking from them while spending time in the kitchen.
The recipes are simple comfort food and some that you may not have heard of. The point is to try them and learn to become comfortable in the kitchen and possibly pass on the joy of cooking to your children. There is no better way to spend time and have fun with your children then to work together in the kitchen as many children did years ago.
The anecdotes along with the recipes are fun to read on their own. What a treat to read while following the easy to prepare dishes in one pot. The recipes are easy to follow and create something special for one or a family.
This reviewer, thought back to the times he spent in the kitchen helping his mother by cutting up things, getting them ready for the pot. It does make for a special bond between child and parent.
For those that are single and avoid the kitchen due to lack of confidence around a stove, think of the sense of accomplishment when you create something yourself in the kitchen. We can’t live by take-out or the microwave all the time. We should strive to eat healthy most of the time.
This reviewer enjoyed Stir, Laugh, Repeat and awards it a five star rating.
Endorsement Disclaimer: All reviews posted written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (This reviewer received a complimentary copy from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf )
This is not your ordinary cookbook. This cookbook, written for those that are not familiar with working in a kitchen; or did not have the luxury of being in the kitchen with their mother; grandmother, or even their father and learned the joy of cooking from them while spending time in the kitchen.
The recipes are simple comfort food and some that you may not have heard of. The point is to try them and learn to become comfortable in the kitchen and possibly pass on the joy of cooking to your children. There is no better way to spend time and have fun with your children then to work together in the kitchen as many children did years ago.
The anecdotes along with the recipes are fun to read on their own. What a treat to read while following the easy to prepare dishes in one pot. The recipes are easy to follow and create something special for one or a family.
This reviewer, thought back to the times he spent in the kitchen helping his mother by cutting up things, getting them ready for the pot. It does make for a special bond between child and parent.
For those that are single and avoid the kitchen due to lack of confidence around a stove, think of the sense of accomplishment when you create something yourself in the kitchen. We can’t live by take-out or the microwave all the time. We should strive to eat healthy most of the time.
This reviewer enjoyed Stir, Laugh, Repeat and awards it a five star rating.
Endorsement Disclaimer: All reviews posted written by this reviewer are personal opinions of the book by this reviewer. The reviews are NOT paid endorsements of the book or the author. They are not advertisements. All reviews are honest, forthright and the opinion of this individual reviewer. This reviewer’s opinions are not for sale. (This reviewer received a complimentary copy from the author.) Federal Trade Commission 16 CFR Part 255 (http://www.ftc.gov/os/2009/10/091005revisedendorsementguides.pdf )
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