The Frugal Book Promoter

How to get nearly free publicity on your own or by partnering with your publisher
By Carolyn Howard-Johnson

The Frugal Book Promoter is a book every author needs in their library for consultation when promoting their book without spending every dime in their piggy bank.

This copy of The Frugal Book Promoter is a revised and expanded work by Carolyn that tells it like it is as only she can.

This reviewer read and reviewed the original copy of The Frugal Book Promoter, but his copy holds even more information than the original with links to more information, people you might want to contact for help with book covers and marketing your book, which authors need to take on in today’s publishing environment.

It is a sad fact, that publishers are not what they used to be as far as publicity and marketing for your book. More responsibility rests on the shoulders of authors for getting out and making your book sell. The more you can do on your own will save you money, which most authors do not have for hiring a publicist or marketer. It is now up to the author to learn how to do this.

Yes, authors are no longer just authors. They are authors, salespersons, marketers, publicists, and anything else to get their book into the hands of readers.

In The Frugal Book Promoter, authors will find frugal ways to market and promote their books.

Authors need to add The Frugal Book Promoter to their required reference books in writer’s library.

This reviewer highly recommends The Frugal Book Promoter as a must read for anyone thinking of writing a book and getting it into the hands of readers.

The Frugal Book Promoter receives a five out of five star rating from this reviewer who is adding it to other reference books in his library.

Robert Medak
Freelance Writer/Editor/Reviewer/Marketer
http://rjmedak.wordpress.com

Related articles

• Do we still need publishers? (guardian.co.uk)
• Make the Most of Writers' Conferences (heidiwriter.wordpress.com)
• What are Your Promotion Goals? (writersonthemove.com)

The Well-Fed Self-Publisher

By Peter Bowerman

Given the state of today’s publishing industry, and the number of books being published yearly, have you considered self-publishing as an alternative to the mainstream publishers? While there are many self-published books in today’s market, the problem with many is the poor quality of the writing (lack of editing) and physical design (especially book covers). In this comprehensive book, Peter explains about what it takes to be a successful self-publisher. Incidentally, he doesn’t consider POD self-publishing, but offers up several scenarios where POD makes sense for certain books/authors.

In TWFSP, you will find information on why self-publishing might make sense, getting comfortable with the sales and marketing process, building a book, targeting buyers and building demand, building a book website, distribution, Amazon, maximizing mainstream media, article writing, radio shows, the ins and outs of live appearances, creating multiple stream of income from your book, and much more. The appendices contain self-publishing resources, info on a valuable companion marketing e-kit, a self-publishing time line, and a section of foreign rights.

The Well-Fed Self-Publisher is a complete manual for a business as a self-publisher. In today’s publishing environment, finding an agent, then waiting and hoping that your book will get published, can be a dead end. This book shows you how to do it yourself and still get your book on bookstore shelves.

Items discussed in TWFSP are the cover, how to make your self-published book compete with the mainstream publishers’ books in look, feel, and quality (books that don’t compare to those coming out of publishing houses will be hard to promote to reviewers, wholesalers, distributors, and bookstores). Especially useful is a chapter explain and demystifying the concepts of “Sales & Marketing” that terrify many authors today, but which they’ll have to learn and use to get their book into the hands of readers.

The Well-Fed Self-Publisher is a roadmap to self-publishing and getting your book into the hands of readers. This book, filled with information about the publishing industry and what authors need to accomplish in order to become a published author, is delivered in a conversational tone from someone who’s successfully self-published his books (over 50,000 copies of his first two books are in print). Check out The Well-Fed Self-Publisher “Biz-in-a-Box” Teaser in the back of the book.

This reviewer gives this book a five-star rating. If you are considering self-publishing, read this book and find out what self-publishing is about.

The Well-Fed Writer (TWFW)

By Peter Bowerman

If you’ve ever entertained the thought of being a freelance writer, or as Peter calls it, Freelance Commercial Writer (FLCW), this book will give you all of the information you need to start and run a freelance business. While most people think magazines when they hear “freelance writing,” TWFW isn’t about writing for magazines, but rather “commercial freelancing” – writing for businesses, large and small – a lesser-known and exceptionally well-paying freelancing specialty, where hourly rates can run $50-125 and more.

The bad news is that, like any business, if you don’t do the work described in this book, you won’t succeed. TWFW provides all the information necessary for creating a thriving freelance commercial writing business, but you must follow through. Should you purchase it? If you have ever thought of writing for a living like this reviewer has, yes.

The good news, according to TWFW, is that if you follow and implement the principles laid out in its pages, you can create an income that will allow you to leave the cubicle world and work from home on your terms. Reading TWFW is the first step. The book is full of information from someone who’s been there and done the work, and is helping others by writing this book.

Topics covered include: Why become freelance commercial writers (writing for businesses) in the first place? The traits and first steps to becoming successful; sales and marketing fundamentals; all about websites; where to find the work; cold-calling; what to charge and how to get paid; networking; working in small markets (for those in rural areas); resources, and more can all be found in this wonderful book. This great reference should have a prominent place in your home office. It is within reach on mine. Read it before you begin and you’ll save yourself a lot of trial and error.

Reading the success stories will show you it works no matter where you live. This reviewer lives in a town with a population of 1,600. For anyone considering writing as a way to make an income, this reviewer recommends purchasing this book. Also, check out The Deluxe Well-Fed Tool Box & The Well-Fed Writer’s Time Line (discussed in the book).

This reviewer recommends this book for those thinking about freelancing (five-star rating).